My friend recently got a Mazda and is really excited about it. I must say, until now, I've never met anyone with brand-passion for a Mazda. Unlike, say, Subarus or Volkswagen, I've not known there to be a 'cult of Mazda'.

But Mazda seems to be trying to foster this kind of fervor with their latest 'Zoom zoom' campaign. Their site describes it as a state of mind:

All children instinctively know it.
A few adults still remember it.
One unique car company refuses to outgrow it.
In grown-up language, it means the exhilaration
And liberation that come from experiencing sheer motion.
But as usual, children put it much better.
And simply call it Zoom-Zoom.
We practice it every day.

It's why we build the kind of cars we do.

But it made me wonder, what if other brands made similar attemps to cater to the kid-in-you. What would their advertising be like? Some ideas: