Am I the only one that finds it hilarious that the leader of the communism in the western hemisphere is a label whore??

My friend recently got a Mazda and is really excited about it. I must say, until now, I've never met anyone with brand-passion for a Mazda. Unlike, say, Subarus or Volkswagen, I've not known there to be a 'cult of Mazda'.

But Mazda seems to be trying to foster this kind of fervor with their latest 'Zoom zoom' campaign. Their site describes it as a state of mind:

All children instinctively know it.
A few adults still remember it.
One unique car company refuses to outgrow it.
In grown-up language, it means the exhilaration
And liberation that come from experiencing sheer motion.
But as usual, children put it much better.